There is no recipe for rebranding your business. There are occasions where your business just needs a small adjustment to change the trajectory.
You can't prescribe a plan for your rebrand until you understand your mission, vision, and your values. Once you have established that, you can then build an effective strategy that is constructed with a solid foundation moving forward.
Starts With A Solid
What To Consider When You Rebrand
It is important to understand the strategy behind rebranding and why you need to do it. You can spend a decade on marketing, advertising, and strategy to attract a particular and specific customer.
Your business should grow with those customers. Your marketing and advertising efforts will always be in a state of targeting new customers. While this is important, you don't want to lose the loyal base that you have built.